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The Semiotics of Emoji - The Rise of Visual Language in the Age of the Internet | Marcel Danesi | Bloomsbury
Publisher: Bloomsbury
Subject: Communication
Curriculum: National UK
Language: English
Classoos code: 13144
Digitization: Live text
Published: 17/11/2016
ISBN: 9781474282017
Hardcopy ISBN: 9781474281980

The Semiotics of Emoji - The Rise of Visual Language in the Age of the Internet

Bloomsbury Advances in Semiotics Series

Marcel Danesi

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Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language?